Beyond our shores and in developed countries, Video banking is being increasingly used by financial services organizations, such as banks, credit unions and building societies, to interact remotely with their customers or members over a video call in order to perform a transaction or offer consulting services.
Simon Separghan, Director of Global Contact Centres & Omni Channels of Barclays Retail Bank said that “Customers continue to demand human touch and empathy and there is significant benefit to provide not only a voice, but a face of Barclays. The majority of our customers who experienced video banking now demand that their future servicing activity takes place via a video interaction. And If I take a like-for-like servicing. Request via traditional telephony vs. video banking, the NPS is almost double. It has incredible value for us as an organization.”
The fundamental purpose of video banking is to create a seamless, high-quality, convenient and easy-to-use customer engagement experience. Therefore, it is quite logical to see growing interest in this emerging channel from financial institutions that are looking to increase their overall customer satisfaction and retention.
So we present to you this joint report that was co-authored by Efma, a global not-for-profit organization of retail financial services companies, CUNA Strategic Services, a US organization providing credit unions with access to high quality products, services and technologies and Vidyo, a leading video communications technology provider.
Through this research, they made a distinction between two ways of delivering video banking services:
In branches: on Kiosks and ATMs or in office branch visits where remote subject matter experts can join any discussion
Remotely, from wherever the customers need to join: on their mobile devices, or from their homes or offices.
The report highlights recent key trends in video banking adoption, bankers’ evolving perception towards this channel and the results observed by those who have already deployed a video banking service.
The 2017 data was collected through an online survey of 282 bankers from 63 countries, which was conducted from December 2016 to January 2017. Read the 2017 report titled “Video Banking: Advancing on the road to maturity”
Similarly, the 2016 data was collected from 136 bankers across 52 countries, from January through February 2016. More comprehensive results from the 2016 survey were released in another report issued in 2016, titled “Video Banking: The next chapter in a bank’s digital transformation”.
Contact us now for a copy of the report or send us your email so that we can email it to you.