Microsoft Modern Business Solutions, sales force automation, Social Media Engagement

Empowering your Sales force to increase revenue!

sales meeting

Sales and Marketing has transformed. Prospects have taken control of the purchasing process, venturing further down the sales funnel without ever speaking to a sales representative. They go online to create and validate their vendor shortlist—typically without assistance. Social media and eCommerce has created a change in the market and for this we seriously believe, that it is high time business owners, started re-evaluating the tools their sales team work with, that’s if you have not done so by now.

You need to empower your sales force with tools to work with and also provide  marketing structure to support their activities.  This is to avoid wasting resources in going around knocking on doors while businesses are flying over their heads. Ar them with current tools that speak the language of the day, meeting customers where they are and want to be served. Upgrade and maintain the old strategies that still works and discard the snags. Ensure to bridge the gap between them by fusing people, process and technology together.

One of the major tools we suggest you get is a CRM for Sales force automation, & Marketing automation and Call/Contact center automation ( Complaints management & telemarketing).

The benefits of a CRM can never be over emphasized as you may miss growth opportunities and lose revenue just because you’re not keeping tabs and maximizing your business relationships kept by your employees, no mater the size of your business.

Imagine misplacing customer contact information, only to learn that your delay pushed your client into the arms of a competitor. Or, picture your top two salespeople pursuing the same prospect, resulting in an annoyed potential customer and some unfriendly, in-house competition. Imagine missing a mention of a need on social media because you do not have a CRM monitoring that space. Without a centralized program where your people can log and track customer interactions, your business falls behind schedule and out of touch.

In a connected world, delivering a great customer experience is more essential than ever to differentiating your business, building loyalty, and maintaining your reputation. Win customers and keep them happy with Microsoft Dynamics 365 for Sales, which can help smaller businesses maximize opportunities, boost mobile productivity, and gain greater business insight.

Most businesses today know that delivering a great customer experience is essential to winning sales and differentiating themselves against their competition. This is where Microsoft Dynamics 365 for Sales comes in, but a lot of smaller businesses see it as too complex for their needs. Dynamics 365 for Sales offers the perfect solution because it can adapt to specific business needs, with the flexibility to deliver only the part of the solution that is right for the customer at a given time. In many cases, the best strategy is to focus on the basics and start small—for example delivering capabilities around a specific area like opportunity management, and then moving on to more advanced scenarios later.

Dynamics 365 for sales.jpg3 great reasons to get started now

1) It’s easier than you think. Employees catch on quickly with easy, familiar tools. You don’t have to worry about installing new software and systems. It’s all done for you and is backed by Microsoft.

2) It’s affordable. It’s in the cloud, which means no large capital expense for servers and software. You just turn it on and pay a low monthly subscription. Mobile apps are included too.

3) It’s time. Businesses who are up and running on Dynamics 365 for Sales never look back. They enjoy immediate gains in productivity, sales, and customer experiences that set them apart.

As a Microsoft partner, we are the boots in the field and trenches with you. contact us today for a discovery session with your stakeholders and business unit heads to look at your road-map and agree on a roll out plan from the areas of priority and quick wins .

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Microsoft Modern Business Solutions, sales force automation, Social Media Engagement, Uncategorized

Social Media Engagement

MSME Smart Business Solutions from Scimitar Global Services LimitedThe speed at which we do business, and the number of channels we’re using to do it, is rapidly increasing. Your customers and employees have many choices when it comes to communicating, and social media channels are key components of the customer journey. It’s crucial that today’s organizations embrace social as a key aspect of digital transformation, rethinking how they approach customers as well as internal communication. D365 customer services dashboard.jpg

Social media found its first foothold in most organizations through Marketing or PR, but has since expanded beyond those groups into teams like Customer Service and Sales. Service agents can meet customers on the channel of their choice to solve problems effectively. Sales teams can gather intelligence, source new leads, and build credibility through social selling. Employees in any role can leverage social insights to better understand the voice of the customer.

Microsoft Social Engagement, a part of Dynamics 365, helps your organization harness the power of social media to achieve real business results – not just Likes and Shares. Here, we’ll dive into how Microsoft Social Engagement empowers employees in Sales and Customer Service by augmenting what’s available in each of those Dynamics 365 applications to create more personalized customer engagements.

Build seller credibility

Today’s sales force isn’t just mobile: they’re social, too. The rich landscape of communication channels available has made things complicated, but has also opened up a myriad of possibilities for better, more informed engagement between buyers and sellers. Buyers use the wealth of information available to them online to learn more about the products they’re interested in or sellers they interact with, and social channels like LinkedIn, Facebook, and Twitter are a huge piece of that. On the other side, sellers are using social channels to learn more about their customers and prospects and source new leads.

Microsoft Social Engagement empowers sales teams to sell more by leveraging social media through personalized, actionable smart recommendations from the newly released Social Selling Assistant. Social Selling Assistant, available through Microsoft AppSource, leverages the power of Azure Machine Learning to recommend content to share and keep you informed about your company, competitors, or customers on social. Best of all, Social Selling Assistant’s built-in intelligence and integration with the Dynamics 365 for Sales application means it takes only a few minutes each day for your sellers to build a credible social presence and learn what’s top-of-mind for customers.

Identify prospects and generate new leads

With artificial intelligence and machine learning, social media posts become leads through Microsoft Social Engagement and Dynamics 365 for Sales. We’ve developed the technology to detect intent in any social media post, with purchase intent being one indicator sellers can capitalize on. Machine learning trains the application to identify incoming posts with purchase intent, and feedback refines the results over time so they’re tailored for your organization. Instead of wasting time manually sorting through social media noise, posts can be automatically routed as leads into the Sales application, meaning your sales team doesn’t lose time switching back and forth between multiple applications and can address opportunities quickly.

Care for customers on whichever channel they choose

Like sales, the customer service process is more complex than ever, with phone, email, chat, and social all in the mix of channels your customers can choose to reach out. And with criticisms and complaints being so visible on social channels, what used to be a simple customer service issue now has the potential to become a major PR problem if an angry tweet reaches the right people. Customers expect a response to social media questions and complaints about service issues (many of them looking for that response in less than 24 hours), and many organizations face a great challenge in mounting a full-scale, omni-channel customer service team that can support these growing media.

Simplify service with intelligence

Microsoft Social Engagement enables effective omni-channel care by simplifying the process for service agents. From automatic intent detection for information requests, support requests, and complaints to smart sentiment and the ability to automatically route social posts as cases, agents can focus on delivering excellent customer service in a timely manner. If information requests, support requests and complaints aren’t the right categories for your organization, Microsoft Social Engagement offers the ability to create custom tags for categories that matter most to your team, and a few manual categorizations up front allow machine learning to start working, automatically tagging and routing the posts in your custom categories to Dynamics 365 for Customer Service to be resolved, or assigning them for triage right from Microsoft Social Engagement.

Not every word or phrase has the same connotation for each organization (think: the idea of a “kill” for a video game could be positive, while it has negative meaning in most other contexts), so while sentiment tagging in MSE is automated for 19 languages, it also operates with the same machine learning capabilities as intent and tagging—a little bit of feedback helps tailor the solution to your needs. With these capabilities, it’s easy for service agents to focus on the social posts that matter most without getting distracted by false positives.

Sales, Service, and Social with the power of Dynamics 365

Microsoft Social Engagement is included with most Dynamics 365 Application and Plan subscriptions at no extra cost, so everyone in your organization can have better, more personalized engagement with customers on social media.

Learn More

Curious about how social can change the way you engage with customers on your digital transformation journey? Learn more about Microsoft Dynamics 365, Microsoft’s next generation of intelligent business applications that unify CRM and ERP capabilities, enabling your organization to grow, evolve and transform to meet the needs of your customers and capture new opportunities.

Credit for this content goes to Elisabeth Michaud of Microsoft. She is a Product Marketing Manager for Dynamics 365, focusing on Social Engagement. Elisabeth focuses on telling the story of Microsoft Social Engagement, as well as social media functionality across all of Dynamics 365. She brings years of experience in the social media sector, including roles as a social media marketing and community manager and product marketer for a social analytics application at Hootsuite

As a Microsoft partner, we are the boots in the field and trenches with you. contact us today for a discovery session with your stakeholders and business unit heads to look at your road-map and agree on a roll out plan from the areas of priority and quick wins .

Contact us for a further discussion.

Get connected

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